Inside the future of pickleball innovation: Q&A with Tom Barnes
Selkirk Director of Research and Design Tom Barnes recently joined host Paul Olson on the Future of Pickleball Show to discuss the cutting-edge advancements shaping the sport.
In an insightful conversation, Barnes shared how Selkirk LABS is leveraging technology to revolutionize paddle design, enhance testing standards, and grow pickleball responsibly.
Read a few highlights from their conversation below.
Q: How is Selkirk integrating technology into product development?
Tom Barnes: Up until six months ago, we relied on a traditional test-and-iterate approach. Now, we’re implementing advanced techniques like metrology to model outcomes before physical testing. This lets us identify the best ideas sooner, cutting down on unnecessary iterations. Our goal is to develop premium products that are not only high-performing but also set new benchmarks in the industry.
Q: Selkirk has been a leader in pickleball innovation. How do you see technology influencing the sport's future?
Tom Barnes: The advancements we’re working on — new materials, manufacturing processes, and structural designs — are set to redefine paddle performance. By early 2025, we’ll be launching products that feature completely new material sets and processes never before seen in sporting goods. This evolution is part of our commitment to delivering the best equipment for players at every level.
Q: There’s been much debate about paddle testing and compliance. How does Selkirk approach this issue?
Tom Barnes: We’re pushing for more objective and dynamic testing methods. Static testing, which simply measures a product in a controlled setting, doesn’t reflect real-world gameplay. Our advanced testing capabilities allow us to evaluate paddles dynamically, replicating how they perform during actual use. This helps us ensure compliance while prioritizing player safety and game integrity.
Q: You mentioned plans for a Pickleball Equipment Manufacturers Association (PEMA). What’s the goal?
Tom Barnes: PEMA aims to unite manufacturers to address shared challenges and advocate for responsible growth. It’s about creating a transparent, evidence-based framework that benefits players, manufacturers, and governing bodies alike. We believe collaboration will help avoid pitfalls seen in other sports and ensure pickleball continues to thrive globally.
Q: How does Selkirk balance high-performance products with accessible options for recreational players?
Tom Barnes: While we’re committed to innovation for pro-level players, we also prioritize recreational players who make up the majority of the community. Our SLK line, for example, delivers quality and durability at an accessible price point. Supporting every player — whether they’re competitive or just playing for fun — is central to our mission.
Q: Where do you see Selkirk and pickleball heading in the future?
Tom Barnes: The future is about making pickleball more accessible and enjoyable for everyone. We’re expanding our product lines and focusing on apparel, soft goods, and high-performance paddles. Beyond products, we’re working to foster greater transparency and collaboration within the sport, ensuring it grows sustainably both domestically and internationally.
